NAHAR SILVERS

BESPOKE SILVER SOLUTIONS

Legacy

From a Store in Masuda to a global silver brand

Our story began with Hastimal Ji Nahar, born in 1939, who started working at the young age of 14 in 1953. He opened a small kirana (grocery) store in Masuda. Alongside this, he also engaged in agro trading, building a livelihood based on trust and service.

Over time, the same loyal customer base followed us as we expanded from kirana & agro → textiles → gold and silver jewellery in the late 1980s. With each transition, more than three generations of customers stayed with us — a testament to the lifelong relationships nurturedover decades.

Since our beginnings, we have also run the mortgage business for gold, silver, and property, a pillar of trust that continues today, serving over 100 plus villages and towns in the Masuda region and spread across Ajmer, Beawar and Bhilwara district.

Our principle remains unchanged

“It’s not about a day’s profit, but a lifetime of business and what matters most is customer satisfaction and retention.”

Core Business Divisions

NIVAYA
The Art of Silver Gifting

A global luxury brand and e-commerce platform offering an exquisite range of silver jewellery, accessories, and artefacts.

NIVAYA redefines gifting with timeless designs that bring elegance and meaning to every celebration across the world

HSN Jewellers - Retail Jewellery Store

HSN Jewellers since 1980, family-owned jewellery and mortgage house in Masuda, Rajasthan, renowned for its trust, craftsmanship, and heritage in fine gold, silver, and traditional ornaments since generations.

Nahar Silvers LLP - Global Silver Bespoke Solutions

Nahar Silvers LLP, built on a 50-year legacy of trust through HSN Mortgage, is expanding into specialized silver manufacturing and global exports, aspiring to become a world-class silver house representing India’s craftsmanship and heritage on the international stage.

Jai Ambey Minerals - Mining

Jai Ambey Minerals, a partnership firm established in 2011, is a trusted manufacturer and supplier based in Ajmer, Rajasthan. Operating from Kirap, the firm specializes in caustic potash, feldspar rock, and potash feldspar powder, serving industries with consistent quality and reliability.

HSN Gold - Mortgage & Finance

HSN Mortgage is trusted for over 50 years in gold and silver mortgage, proudly serving and supporting over 200 villages and rural areas across Ajmer and Beawar distrcit with integrity and reliability.

From the founder

Tanishq Nahar

Co-founder of NIVAYA and a Partner & Managing Director at Nahar Silvers LLP.

“NIVAYA is not just a brand; it is a dream built on my grandfather’s principles of honesty, ethics, and lifelong customer relationships. From our family’s kirana store in Masuda to a global luxury brand, we have always believed in one thing – building trust over generations.

With all the blessings that my grandfather gives me every day, this vision is turning into a reality. For me, silver is more than a metal — it is heritage, artistry, and a bridge between tradition and modern luxury. With NIVAYA, I want to carry forward my family’s legacy while creating a global platform that celebrates silver as the true luxury of the future.”